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Universal Faces Of "The Cringe Affect"

Universal Faces Of "The Cringe Affect"

In the early 1990s Extreme Sports launched and quickly gained popularity. The term “Extreme Sports” for certain activities perceived as having a high level of inherent danger. These activities often involve speed, heights, a high level of physical exertion and highly specialized gear. “Extreme Sports" has spread World Wide and is described as being a multitude of different activities. Exactly which sports are considered 'extreme' is debatable.  

There are characteristics common to most Extreme Sports. Extreme Sports tend to be more solitary than traditional sports. Physical athletic abilities naturally found within each athlete and the universal drive to push themselves to the edge. Extreme Sports can never be in a bubble or capsulized. As Extreme Sports continues to evolve, new athletes step into the arena each year and push the envelope on the levels of extremes.

Extreme Sports is acknowledged as a Global phenomenon. We invite you on our endeavor, as we become a Global Phenomenon within the apparel industry. We present to you: